Doh Boy

Add bread to the list of stuff not to buy at the supermarket:

Doh Boy from Howies.

His name is Doh Boy and his mission is to take the fat back out of bread. Doh Boy reckons ‘we don’t kneed it’. The only reason it is there is to help make bread quicker to make and make it last longer on the shelf. Doh Boy thinks this technique (called Chorleywood) has made fatter profits for those who make and sell it. But it has also made us all a little fatter as a result.

Stealth fat is a growing problem. These are the fats that we don’t know are there. We expect there to be fat in a chocolate bar. But we don’t expect 3 slices of some breads to have as much fat as that chocolate bar.